Scalable, portable, measureable solutions
As one of the first retailers to give advertisers the flexibility to leverage data across the open web, wag is steadfast in its data portability approach. With wag, your brand can integrate our first-party data across almost any digital channel.
AI-powered wagDSP
wagDSP drives efficiency and effectiveness by combining its proprietary wagID (historical and real-time, omnichannel sales data of 101M+ loyalty members) with powerful AI (key intent and contextual signals) across 15,000 publishers.
Turn-key access with leading partners
wag audiences are available for immediate activation with The Trade Desk and OpenX. Plus, leverage SKU-level targeting and omnichannel, closed loop reporting features that help your teams drive optimal decision making at the line-level.
Expand and fine-tune your reach
Target myWalgreens customers actively searching for a specific product or category and connect with them at the ideal moment. Google search, shopping and local products, as well as Bing search products, are available.
CTV Solutions
Ads delivered on premium CTV with either static, video or interactive formats to drive immense engagement & reach with Infillion.
Social
Leverage wag's 1PD across Meta (Facebook & Instagram), Snap, and Pinterest via a wide variety of ad formats. Brand influencer boosting available.
AI-powered wagDSP
wagDSP drives efficiency and effectiveness by combining its proprietary wagID (historical and real-time, omnichannel sales data of 101M+ loyalty members) with powerful AI (key intent and contextual signals) across 15,000 publishers.
Turn-key access with leading partners
wag audiences are available for immediate activation with The Trade Desk and OpenX. Plus, leverage SKU-level targeting and omnichannel, closed loop reporting features that help your teams drive optimal decision making at the line-level.
Expand and fine-tune your reach
Target myWalgreens customers actively searching for a specific product or category and connect with them at the ideal moment. Google search, shopping and local products, as well as Bing search products, are available.
CTV Solutions
Ads delivered on premium CTV with either static, video or interactive formats to drive immense engagement & reach with Infillion.
Social
Leverage wag's 1PD across Meta (Facebook & Instagram), Snap, and Pinterest via a wide variety of ad formats. Brand influencer boosting available.
All offsite solutions
-
wagDSP: Programmatic Managed Service
Proprietary wagID combined with powerful AI and omnichannel insights across 15,000 publishers. Fully managed service with dedicated team members.
-
DSP & SSP Self-Service
A premium DSP and the most flexible Drug Store offering, wag has over 100 syndicated audience and custom audience capabilities with The Trade Desk; plus SSP options with OpenX.
-
CTV
Reach your audience on premium streaming services with Infillion's static, video or interactive ad formats to drive immense engagement & reach. CTV options also available through wagDSP.
-
Social
Engage and convert Walgreens audiences across Meta (Facebook & Instagram), Snap, and Pinterest, with a full suite of ad products. Brand influencer boosting available. Additionally, Healthcare advertisers can reach needed audiences through special social offerings.
-
Search
Leverage wag's 1PD across Google's PMax, Shopping, Search platforms and reach consumers are in research mode and primed to purchase.
Ready to start?
